Monday, 27 July 2015

Sunday, 26 July 2015

PHOTO MANIPULATION RESEARCH

References:

Photo manipulation, once the preserve of a small number of airbrush-equipped artists, has become commonplace in the fashion, publishing and advertising industries.
As a result, heavily retouched photos – of men as well as women – have become nearly universal. For example, a single issue of Vogue was found to contain 144 manipulated images, including the cover.

As photo manipulation tools have become more widely available and easier to use, youth have begun turning to them to modify their own photos to meet media-created ideals of thinness and perfection.

As photo manipulation tools have become more widely available and easier to use (photoshop), youth have begun turning to them to modify their own photos to meet media-created ideals of thinness and perfection.
Retouching photos in this way raises a number of concerns.

One is that the already unrealistic bodies youth are exposed to be made literally impossible. In some cases, real women’s bodies have been abandoned completely, as in the ads created for retailer H&M that put models’ heads onto computer-generated bodies.

Is this really how the world should be?
Is this what you want for your son or daughter when they become a teenager?
Is this how we should/want to be living?

Photo manipulation reduces the number of different body shapes represented in media, pushing everyone to a single standard – ‘slim perfection.’

It’s hardly a secret that many bodies seen in media are digitally manipulated: a 2011 study found that 84 per cent of British young women knew what photo manipulation was and how it was used, and the same number agreed that using it to change models’ bodies should be unacceptable.

So why are we still conforming to these stereotypes?

Dr. Kim Bissell, founder of the Child Media Lab at the University of Alabama, puts it, “We know they’re Photoshopped, but we still want to look like that.” In fact, studies show that young girls often use photo manipulation software to retouch their own photos.

We must stop exposing impressionable children and teenagers to advertisements portraying models with body types only attainable with the help of photo editing software.

 






Friday, 24 July 2015

24.07.2015

Clarified Pitch of 30 seconds (Our big Idea)

The continuous saturation of negative body image and gender stereotypes in our media is affecting teenagers worldwide. Through harnessing media and culture – which are often the source of the problem – we hope to spread healthier messages of what a body can look like and what it could mean to be a woman or a man.

Group setting tasks of Research - rough avenues of acceptance
- Photoshop and manipulation creating unrealistic ideas of beauty (Danielle)
- Gender stereotypes of male/female (Laura)
- Transgender people not associating with either gender (Mike)

(from these we’re each exploring: statistics, imagery, artist role models, possible ideas)

Thursday, 23 July 2015

WEEK TWO


23.07.2015
Topic Brainstorm - “Gender roles and Body Image”




















8 Points on the issue -


Background
Gender has historically been very binary with polarises those who feel they don’t associate with either of the genders. Beyond this those who associate with one are often expected to conform to specific set norms for that gender which don’t necessarily reflect their personality or interests.


Audience
Looking at people who feel left out of a gender group, or a groups ‘ideal’ behaviours.


Audience needs
The audience is already very fragile so we have to be careful not to offend or alienate them further by seeming pushy or fake. They need to feel included and understood.


Client
Youth New Zealand


Client motivation
Reduce the suicide, depression, and self harm rates for younger adolescences in New Zealand who may be dealing with these issues.


Desired action
Spark a conversation between people who are suffering to talk about their problems and inspire those who don’t associate with the problems to support those who do more.


Barriers
More traditional people wanting gender to be a formalised and stable construct that they’re used to.

Thursday, 16 July 2015

WEEK ONE

16-17.07.2015
BRIEF & TEAM CONTRACT

Team Members
Danielle Carden
Laura Pitcher
Mike Hall

‘attach team contract filled out and scanned’