WEEK TWO

23.07.2015

Topic Brainstorm - “Gender roles and Body Image”

8 Points on the issue -

Background

Gender has historically been very binary with polarises those who feel they don’t associate with either of the genders. Beyond this those who associate with one are often expected to conform to specific set norms for that gender which don’t necessarily reflect their personality or interests.

Audience

Looking at people who feel left out of a gender group, or a groups ‘ideal’ behaviours.

Audience needs

The audience is already very fragile so we have to be careful not to offend or alienate them further by seeming pushy or fake. They need to feel included and understood.

Client

Youth New Zealand

Client motivation

Reduce the suicide, depression, and self harm rates for younger adolescences in New Zealand who may be dealing with these issues.

Desired action

Spark a conversation between people who are suffering to talk about their problems and inspire those who don’t associate with the problems to support those who do more.

Barriers

More traditional people wanting gender to be a formalised and stable construct that they’re used to.